Seven puppies are born to a first-time mother called Uggs in a cramped front room in East London. These aren't just cute and cuddly puppies - they are Staffordshire bull terrier crosses, the dogs the tabloids sometimes call 'devil dogs'. They are both one of the most sought-after breeds in the country, and perversely the most frequently abandoned. One in three of Battersea Dogs Home's total intake is a Staffie cross. This film follows the fate of Uggs' puppies as her owner tries to find new homes for them at 300 pounds a pup. It isn't long before boon turns to burden, however, as Uggs' owner realises the puppies are costing her more in food and care than she can ever make from the sales. Introducing Uggs' owner and the new Staffie pup owners, this film uncovers the lives of the people from a marginalised section of society, who may mistrust other humans, but have a genuine love of the Staffordshire bull terrier.