Documentary which explores the untold story of how Britain 'went wild' in the 1960s. It shows how the British people fell in love with animals and how, by the end of the decade, wildlife protection had become an intrinsic part of our culture. Before that time people knew very little about endangered species or the natural world - the very word 'environment' was hardly recognised. But the 1960s saw a sea change. The film discovers how early television wildlife programmes with David Attenborough, writers such as Gerald Durrell and Gavin Maxwell and pioneers of conservation such as Peter Scott contributed to that transformation.