...The Herb Alpert Story Richard Carpenter presents the story of the trumpet legend and record company boss, who has sold over 72 million records with his band The Tijuana Brass. 1/4. Herb started in the music business writing hits for Sam Cooke before launching his own recording career, with his band The Tijuana Brass, and A&M Records. A&M went on to become the biggest independent record company in the world. With contributions from Herb Alpert, Jerry Moss, Sergio Mendes and Burt Bacharach.