The team of hustlers - Alexis Conran, Paul Wilson and Jessica Clement - appear as they have never been seen before. After exposing hundreds of scams for the public, the hustlers have come up with new ways of keeping their identity secret by assembling a range of cunning disguises and characters which they use to keep on exposing daring cons and scams. And that's not the only change - in each episode Alex, Jess and Paul take a well-known personality and put them into the shoes of a hustler. They are given the inside track, learn the harsh realities of just how Britain's shameless confidence tricksters set out to con people, and help to warn the public what to watch out for. Jess promises some clubbers their dream evening, which ends up as a nightmare. Emma Willis gets food for thought in a restaurant as a celebrity, and Alex and Paul roll the dice to fleece unlucky gamblers of all their cash.