The team of hustlers - Alexis Conran, Paul Wilson and Jessica Clement - appear as they have never been seen before. After exposing hundreds of scams for the public, the hustlers have come up with new ways of keeping their identity secret by assembling a range of cunning disguises and characters which they use to keep on exposing daring cons and scams. And that's not the only change - in each episode Alex, Jess and Paul take a well-known personality and put them into the shoes of a hustler. They are given the inside track, learn the harsh realities of just how Britain's shameless confidence tricksters set out to con people, and help to warn the public what to watch out for. Jess fights the law, or rather an undercover Alex and Paul, to fleece some film fans. Iain Lee uses his gift for the gab as this week's celebrity hustler. The hustlers get a group of unwitting job applicants to become their personal shoppers and Alex promises to take the strain at the airport but ends up taking a lot more.