The team of hustlers - Alexis Conran, Paul Wilson and Jessica Clement - appear as they have never been seen before. After exposing hundreds of scams for the public, the hustlers have come up with new ways of keeping their identity secret by assembling a range of cunning disguises and characters which they use to keep on exposing daring cons and scams. That's not the only change - in each episode Alex, Jess and Paul take a well-known personality and put them into the shoes of a hustler. They are given the inside track, learn the harsh realities of just how Britain's shameless confidence tricksters set out to con people, and help to warn the public what to watch out for. A lady's bag theft starts a shocking chain of events. Celebrity hustler Caprice ends up being rescued after she runs out of beginner's luck and gets herself in hot water, and some cafe customers looking for help get turned over by PC Alex.