A team of hustlers - Alexis Conran, Paul Wilson and Jessica Clement - try out devious scams on members of the public, filmed with hidden cameras. The gang set an elaborate speed trap for a couple hiring a car on holiday and show how, under the very noses of security guards, expensive diamonds can disappear in a flash at a bogus photo shoot. Plus how to stay off the Hustlers' hit list, as the golden rules of con artists are revealed. The participants featured in The Real Hustle have either been set up by their family and friends or believe that they are participating in another television programme. After they have been hustled for real any monies or property taken during the hustle are returned to them and their consent for the item to be broadcast is obtained so that viewers can avoid being ripped off by the same scam.