A team of hustlers - Alexis Conran, Paul Wilson and Jessica Clement - try out some devious scams on members of the public, filmed with hidden cameras. They fleece the customers in a bar by running a fake cloakroom. Also, Paul impersonates a top surgeon to avoid paying a massive hotel bill and Alex takes the punters for a ride at the fairground. Plus, how flyers advertising a chance to earn easy money can land you in jail. The participants featured in The Real Hustle have either been set up by their family and friends or believe that they are participating in another television programme. After they have been hustled for real any monies or property taken during the hustle are returned to them and their consent for the item to be broadcast is obtained so that viewers can avoid being ripped off by the same scam.