Factual entertainment series about scams and cons. A team of hustlers try out some notorious scams on members of the public, filmed with hidden cameras and intercut with actual interviews from fraud protection experts, police and scam victims. Scams include: stealing watches from the public, card cloning and a bar bet which guarantees free drinks every time. They also sell cheap face cream disguised as expensive organic beauty products and re-enact the valet steal. The participants featured in The Real Hustle have either been set up by their family and friends or believe that they are participating in another television programme. After they have been hustled for real any monies or property taken during the hustle are returned to them and their consent for the item to be broadcast is obtained so that viewers can avoid being ripped off by the same scam.