A team of hustlers try out notorious scams on members of the public. Paul, Alex and Jess attempt some of the biggest and most audacious cons ever - they try to steal thousands of pounds in an elaborate con trick in a local pub, demonstrate how they can lift passengers' luggage in a busy airport, and attempt a dangerous pickpocketing scam in a crowded shopping centre. The hustlers also perform a perfume scam guaranteed to get up your nose, and show the disastrous affects of identity theft. The participants featured in The Real Hustle have either been set up by their family and friends or believe that they are participating in another television programme. After they have been hustled for real any monies or property taken during the hustle are returned to them and their consent for the item to be broadcast is obtained so that viewers can avoid being ripped off by the same scam.