The Media Show - 29/07/2009

The Asian Network lost one in five of its listeners over the past year and it came in for criticism in the BBC's Annual Report. Changes were made to appeal to a wider audience, which didn't tune in - so what went wrong? Steve speaks to Husain Husaini, Head of Programming at the Asian Network, Sunny Hundal, editor of Asians in Media and Dr Avtar Lit, the founder of Sunrise Radio. The decision by STV, Scotland's ITV franchise, to drop The Bill, Midsomer Murders and other popular shows from its schedule has upset viewers. They have promised to fill the newly-vacated slots with distinctively Scottish programmes. But will this strategy win round the audience? TV critic Andrea Mullaney and Bobby Hain from STV join Steve to discuss. BSkyB's annual financial results are due out. Continued profits are expected, just as others in the commercial sector are struggling. How are they weathering recession? Steve talks to Claire Enders, the founder and chief executive of media research firm Enders Analysis.