British comic Will Smith goes on a journey to discover what Britain makes of this somewhat blunt Anglo-Saxon oath, talking to uncompromising comedians, campaigning feminists, bearded linguists, potty-mouthed pop icons, sweary aristocrats, wise-cracking cockneys, knowing TV execs, philosophical teenagers and his forthright girlfriend in an effort to understand why he's a bit uncomfortable with this taboo word, in an odyssey that charts over 1,500 years of our culture and language.