The Business - 13/12/2009

Graham Stewart's studio guests this week are Polly Purvis, executive director of ScotlandIS, and Mark Brock, associate director with Barrhead Travel. As companies slash their advertising budgets during the recession, we discuss how technology is changing the way business communicates with its customers. Simon Francis, Head of Europe, the Middle East and Africa for advertising giant Saatchi and Saatchi tells our business editor, Douglas Fraser, that advertisers believe the worst is over and that the recession has taught them new tricks. And reporter Ian Hamilton looks at efforts to boost the reputation of Scotland's craft sector with a new £4.5bn advertising campaign.