The Business - 04/04/2010

Graham Stewart looks at the world of sales, asking what makes a good salesperson and whether the hard sell is at variance with the Scots' Calvanist temperament. Joining us in the studio are Dr Liz Logie-MacIver, lecturer in marketing at Edinburgh Napier University, and Derek Anderson, director of Sales Recruitment Scotland. And our business editor Douglas Fraser visits the Pheonix Car Company's sales team in Linwood to find out how their American-inspired techniques work.