Evan Davis presents the business magazine. He travels to Manchester to meet the CEOs of some of the biggest businesses in the north west to find out how they are coping during the now-official recession. His guests include Geoff Muirhead, the CEO of Manchester Airports Group, John Nichols of Nichols, the makers of soft drink Vimto, Nick Johnson from property developers Urban Splash and Minara Cook, the founder of Minara Foods. They discuss whether air travel can be improved in these tough times and debate whether corporate memory can be handed down through the generations to help businesses survive the economic downturn.