The Bottom Line - 07/03/2009

Evan Davis challenges his guests on the art - and the complications - of pricing. For once, as recession gloom deepens, bosses of big business discuss the upturn, whenever that might come. Evan meets Sir Moir Lockhead of FirstGroup, one of the world's biggest transport companies, Christina Domecq of leading technology company Spinvox and Tom Purves, chief executive of Rolls Royce Motor Cars.