The Bottom Line - Series 6
The view from the top of business, featuring discussion with leading businesspeople.
The Bottom Line - Series 6 - Episode 1
Evan Davis and guests discuss whether the world economy can flourish even if the US does not. And sponsorship - how companies decide which events to back, and how much to spend.
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The Bottom Line - Series 6 - Episode 2
Evan Davis and guests debate whether market share is the best strategy. And corporate gibberish - why do intelligent business people sometimes fall in love with complete nonsense?
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The Bottom Line - Series 6 - Episode 3
Evan Davis and guests navigate some of the new media routes into a consumer's consciousness. They also discuss whether it's better to be optimistic in business, or realistic.
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The Bottom Line - Series 6 - Episode 4
Evan Davis and guests discuss the demanding business of logistics. They also discuss customer service - how far should a company go in trying to satisfy its consumers?
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The Bottom Line - Series 6 - Episode 5
Evan Davis and his guests discuss the importance of raw materials for their companies. They also debate whether business is a place for emotion and sentimentality.
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The Bottom Line - Series 6 - Episode 6
Evan Davis and guests examine the relationship between company chairman and chief executive. They also discuss the merits of youth and age in the workplace.
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The Bottom Line - Series 6 - Episode 7
Evan Davis and a panel of top guests examine how young upstart companies can outsmart their well-established incumbent opponents, and discuss company names.
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The Bottom Line - Series 6 - Episode 8
Evan Davis asks his guests how they plan for unexpected events. How prepared actually are they for a crisis? And dressing up or dressing down - they discuss what to wear to work.
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The Bottom Line - Series 6 - Episode 9
Evan Davis asks his guests about the importance of location for companies. What are the advantages of being near the competition? They also discuss the role of email in business.
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