The Bottom Line - Series 4 - Episode 3

Evan Davis is joined by a panel of top executives from the world of public relations to discuss exactly what it is that they do. He also finds out what advice they would give to companies in crisis - what should they say when it all goes wrong? Evan is joined by Lord Bell, chairman of Chime Communications, Julia Hobsbawm, chief executive of Editorial Intelligence and Robert Phillips, chief executive of Edelman UK.