The Beatrix Potter Guide to Business

Richard Collins reveals the links between the worlds of business and Beatrix Potter. Jemima Puddleduck learns important lessons about how not to get her new business off the ground. With commentary from startup kings Dharmesh Shah and Sanjiv Menezes and private equity director Janet Brooks. Dramatised scenes written by John Peacock. Directed by Celia de Wolff. A Pier production for BBC Radio 4.