It is week eight, and Sir Alan sets the eight remaining candidates their most challenging task yet. They must use all of their creative and marketing skills to rebrand one of Britain's most enduring tourist attractions - the seaside resort of Margate. Once a jewel of the Kent coast, Margate still has a faded grandeur, but it is up to the teams to bring a much-needed sparkle for the 21st century. The teams have just two days to produce an eye-catching series of posters and an information-packed leaflet that will attract new tourists to the town. They must then pitch their campaigns to tourism industry experts and to the residents and dignitaries of Margate. As ever, Nick and Margaret are on hand to keep a watchful eye on proceedings and to report back to Sir Alan, and the sun stops shining for another candidate who finds themsleves in the firing line.