The Apprentice - Series 5 - Episode 5

Almost halfway through the job interview from hell, the candidates must put their creative heads on when they are given the task of launching a brand identity for a new breakfast cereal. They must come up with a name for the cereal, design a distinctive look for the box and shoot a TV ad campaign that will appeal both to children and to health-conscious parents. It is another highly pressurised situation, and it is not long before the teams begin to snap, crackle and pop. As Nick and Margaret look on, another candidate will reach the end of the road when Sir Alan tells them 'You're fired!'.