The Apprentice - Series 4 - Why I Fired Them

A look back at the candidates who didn't make the cut. From the kosher chicken debacle in Morocco to the ill-conceived eco-cards campaign, this programme relives all the dodgy decisions and failed pitches that had the candidates sent packing. Talking about their worst moments, Sir Alan Sugar reveals how, each week, he decided who would hear that famous phrase - 'You're fired'.