The Apprentice: You're Fired - Series 5 - Episode 5

Companion discussion show to the Apprentice, with Adrian Chiles. The week's task of creating a new character and advert for a children's cereal proved crunch time for yet another candidate. Comedian Jenny Eclair, retail guru Mary Portas and the chief executive of Saatchi and Saatchi Fallon, Robert Senior, chew over what went wrong.