Ontelly

Shopping for England

Logo for Shopping for England

Historian Mica Nava presents a documentary revealing how, in the early 20th century, Woolworths and Selfridges began a consumer revolution that changed the face of the high street and London's West End. In 1909, Gordon Selfridge offered up his emporium in Oxford Street as a new social space for Edwardian women keen to escape the restrictions of the past century, and Frank Woolworth raised shoppers' aspirations in Liverpool by offering mass-manufactured goods at low, fixed prices.