Jenny Cuffe, spends a week in the Potteries to see how the recession is affecting the area. In one day in January 2009, Stoke-on-Trent lost over 1,000 jobs. It may be one of few remaining centres of British manufacturing, but the area has been in decline for several years. Now Wedgwood and JCB, key employers in the area, have been hard hit, and plans for regeneration are threatened. Jenny meets a family of three who all lost their job on the same day, and the company boss who, with his staff already on a four-day week, is desperate to secure new orders.