Profile - James Murdoch

Clive Coleman profiles the media modul James Murdoch, son of Rupert and a growing influence within News Corp. He is an unusual business giant; he is young, has an interest in green issues and was the founder of a rap music studio, launching new acts onto the New York scene. But his biggest contribution to popular culture has been his development of the satellite broadcaster BSkyB, which now boasts a 40 per cent share of the UK television market.