Psychologist Emma Kenny and image consultant Jonathan Phang launch a radical self-confidence building course, as a group of five professionals undertake a series of challenges designed to help them get rid of inner demons and help their self-esteem at work and at home. It culminates in a dramatic naked stunt in which we find out who has gained the confidence to literally bare all. Five beauticians take up the challenge, people who spend their lives behind a mask of make up, concealing the cracks in their confidence. Will Maria discover that, after spending a fortune on cosmetic surgery, feeling confident about how you look must come from within? Will 39-year-old muslim Samir, who is struggling to find himself, finally gain the confidence to tell his parents he's gay, and will all five find the courage and the confidence to shed their clothes and become nude life models for the day?