Money Programme - 25/05/2007

The world's biggest confectioner, Cadbury, is taking on the might of market leader Wrigley in a chewing gum war. Worldwide, sales of gum are growing three times faster than chocolate, so there's a fortune at stake. As Cadbury launches its first chewing gum in Britain, Libby Potter goes behind the lines to investigate the strategy, the tactics and the fall-out in the gum war. With millions being spent to clean used gum off our streets, it's a commercial battle that will affect everyone.