Psychotherapist Rachel Morris meets the Davis family, and helps mum Lorraine understand why her young son Cleon spends hours a day on his Playstation. Rachel and Lorrraine seek help from an advertising agency, with its inside knowledge of what makes kids tick. Inspired by the ad men, Lorraine tries several tactics to wean Cleon off his games. Along the way, they prove the power of branding on children's minds by marketing a quartet of classical musicans to the kids as the latest rap band.