Learning to Love the Microphone - Episode 1

Anne Perkins explores how politicians at the dawn of mass democracy utilised the new media of radio and newsreel. How politicians adapt to using new media is highly relevant today, as the internet, social networking and 24-hour TV news transform the political landscape. Yet it was equally relevant in the 1920s and 1930s, when politicians grappled with the new media of radio and newsreels. What lessons can our generation learn from theirs? Anne examines how two Prime Ministers - Stanley Baldwin and Neville Chamberlain - gradually mastered the new media of their day. She reveals how the first spin doctor used his wartime experience spying on the Germans to attack Labour and carefully craft the Conservative leaders' images to appeal to a new mass electorate. She also explains why the other parties were so slow by comparison.