DJ Bobby Friction tells the story of Dr Naif Al-Mutawa, the psychologist and businessman who has created the first collection of Muslim comic book superheroes - The 99 - that are sweeping the Arab world, and arriving soon in Europe. Based on the 99 attributes of Allah in the Koran, the cartoons are not without controversy. Bobby visits Naif in Kuwait on the eve of the opening of The 99's first theme park, and tells the story of his quest to become known as 'the Walt Disney of the Arabic world'.