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Inside Out North East and Cumbria - Mike Ashley Uncovered: An Inside Out Special

Logo for Inside Out North East and Cumbria - Mike Ashley Uncovered: An Inside Out Special

He is the owner Newcastle United fans love to hate - but how does he make the money that bankrolls the club? A special Inside Out investigation traces the source of Mike Ashley's wealth. The programme follows the supply chain for his hugely successful Sports Direct empire that has placed him among some of Britain's richest entrepreneurs. It is a journey that leads to some of the world's poorest people working for just a pound a day.