The football World Cup in South Africa is following a familiar pattern. Plenty of strength and skill from traditional powers like Argentina and Germany, nothing but failure and anguish from England. And now it is time for the bitter recriminations. English football is the most watched, most lucrative in the world, but has it sold its soul? Simon Jordan is a self-made millionaire who for 10 years was a club owner who tried to make football a winning business and failed. Stephen Sackur asks him why.