Farming Today - 31/07/2009

The British summer may have failed to materialise so far, but plenty of us are still holidaying in the UK, which is good news for rural areas. Some parts of the tourism industry are reporting increases of as much as 20 per cent. They are crediting the recession and the weakening pound for attracting more foreign visitors. Also, Charlotte Smith gets farmers' reaction to research which says that organic food is not nutritionally any better than conventionally-grown food and finds out why a major campaign is being launched to persuade 15 to 24-year-olds to drink more milk.