Farming Today - 15/01/2010

When you are shopping, do you look at the labels to see where products such as meat and fish come from? And do you understand what 'country of origin' means? New research from the Food Standards Agency has found people are still confused over what 'produced in the UK' actually means. The FSA's study also reveals that while people are confused, knowing where their food comes from is not a top priority for many. Price and food safety information on labels were considered by consumers to be more important than country of origin labelling.