George Lamb presents as a team of untrained celebrities, including Stedman from 80s band Five Star, Lucinda Ledgerwood from The Apprentice and Grange Hill's Lee MacDonald and Chris Perry-Metcalf embark on a three-week crash course in hairdressing and beauty therapy under the tuition of pro hairdresser Lee Stafford. The team's training continues under the watchful eye of Assistant Manager, Steve Strange, and all donations made in exchange for treatments in the academy go to BBC Children in Need.