Danny George Wilson is well known as the former frontman of Grand Drive and has now hooked up with The Champions of The World. The band have been described as a celebration of 'brotherhood, good times, collective yesness and cosmic yee-haa', and their music as "acid folk-toned, slightly psychedelic indie pop". One review said "imagine Black Mountain Army shacking up with the Polyphonic Spree somewhere in the Blue Ridge Mountains and you won't be far wrong.".