Beanz Meanz Rhymz

Performance poet Matt Harvey investigates the links between poetry and copywriting, and finds out that poets have rather more in common with their advertising counterparts than many of them might care to admit. He speaks to Peter Porter about how his former work as a copywriter influences his attitude to poetry and visits an ad agency to find out how people working in advertising view the role of language, rhythm and rhyme in persuading people to buy goods.