Archive on 4 - Flexible Friend or Foe

How did a little sliver of plastic take over the world? Journalist Max Flint explores the arrival of the credit card into British life and the huge role it plays today. The credit card was launched by Barclays in the UK in 1966. The Barclaycard was marketed at first as a 'shopping card', rather than a credit card, to thwart the British public's resistance to getting into debt. Barclaycard's first on-screen ad was called Travelling Light; it was targeted at women and featured the famous Barclaycard Bikini Girl who, oblivious to the shocked looks of passers-by, is seen making her way down a busy shopping street buying clothes and records, wearing nothing but a lilac-coloured bikini and carrying her Barclaycard in the bikini bottom. The advert finished with the line, 'Barclaycard: all a girl needs when she goes shopping.' Barclaycard executives admit that the name of the first face of Barclaycard has now been lost in the mists of time. The Bikini Girl and subsequent marketing has now given rise to the biggest cause of personal bankruptcies in the UK. That first card is now accompanied by some 1,700 other credit cards in Britain alone, and we have the unenviable record as the world's most intensive credit card country, with 67 million cards for 59 million people. With the launch of the first card began a technological battle between fraudsters and card companies, and the war is yet to be won. The American credit companies invaded us in the mid-90's and goaded Britain into unheard-of levels of debt. The thrill of the till has created a spending spree which is untempered by all the warnings from the archive news clips in this programme, taken from over the last 40 or so years, all of which tell us all what we already know - that this can't continue.