Business guru Geoff Burch is on a mission to improve Britain's small shops by teaching them how to turn a profit and please their customers. After scouring the country in search of retailers needing his help he serves up straight talking advice in a bid to show them how to thrive, and not just survive. But will they listen? Geoff is in Taunton getting to grips with the small shop owner's lack of professionalism. He tackles a florist who's hiding her best assets, a coffee shop owner who blows hot and cold, and a gift and joke shop owner whose sense of humour is affecting his profits.