The Lewis Hamilton Effect Five Live’s Formula One team of David Croft, Holly Samos and Maurice Hamilton take a look at the immediate impact driver Lewis Hamilton has had on the world of Formula One. Already being hotly tipped to win a World Championship, the young British driver has set new records for a rookie on the track while revolutionising interest in the sport in the UK. For many people outside the world of F1, Lewis Hamilton has appeared from nowhere and this programme will not only analyse his impact, but give the background story on the young British Grand Prix hotshot and marketing man's dream.